Car to Market
An expert consulting team focused on the design, build and launch of vehicles to ensure you win in the marketplace.

Make the most of the residual value of any new model launch
Optimising your new vehicle’s residual value can mean big savings:
Every percentage point improvement saves £1m in discounts and rebates for every 10,000 vehicles sold and decreases the total cost of ownership by 0.5%.
Assess and improve the residual value of your new car or light commercial vehicle before launch, making it more attractive to customers – and more profitable for your business.
Work with a class-leading consultancy and maximise residual value rates
Our unbiased automotive experts will:
- Conduct a detailed assessment of your new model and commercial strategy
- Deliver a forecast with 30 factors that will influence the residual value of your new model
- Help you to evaluate these factors and identify opportunities for optimising RV rates
- Work with you up to two years before the launch of your new model
Go your own way with Car to Market’s flexible offering
Decide on what Car to Market package you feel best suits your requirements.
From a full assessment of all the factors that will impact on residual values to a summary of key aspects, our packages are proven to drive up RV rates. It’s why our trusted data and analysis is used to inform 65% of all new model launches in Europe.