Balancing the price and performance of EV batteries

04 September 2024

Vehicle manufacturers have been increasing the size of electric vehicle (EV) batteries, but how does this balance with pricing? Autovista24 editor Tom Geggus will examine the price-performance conundrum with Autovista Group experts in an upcoming webinar.

As one of the most expensive components in an EV, batteries impact pricing, performance and purchasing behaviour. This creates a price-performance conundrum for vehicle manufacturers. As battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs) need to transition into the mass market, this issue is of critical importance.

Autovista Group experts will explore this delicate balance in a new webinar: The economy behind large batteries in electric vehicles – is bigger better? Register now for this free event on 26 September 2024 at 9.30am BST / 10.30am CET.

An expert panel 

Following the success of the previous Autovista Group webinar: How to recharge Europe’s battery-electric economy, this panel of automotive experts will feature: 

  • Dr Christof Engelskirchen, Autovista Group chief economist 
  • Tom Geggus, Autovista24 editor 
  • Dr Anne Lange, Autovista Group director of research and innovation 
  • Christoph Ruhland, Autovista Group business development director
  • Christian Schneider, EV Volumes director of content.

These Autovista Group experts will take a deep dive into the economy of bigger batteries, exploring three business-critical topics: 

  1. BEV batteries only seem to be getting larger. But price remains a big barrier on the road to the mass market. Do greater battery capacities and ranges pay off? 
  2. Plug-in hybrids (PHEVs) now boast increasingly large batteries. This is giving the powertrain a second wind in many major markets around the world. But will this success continue, and what does it mean for the transition to BEVs?
  3. Are vehicle manufacturers on the right track to deliver BEVs and PHEVs to the mass market? How do new launches compare to what is already present on the market? 

Who is the webinar for?

Anybody with a vested interest in EV technology will benefit from the market intelligence presented in this webinar, particularly: 

  • Product managers for vehicle manufacturers involved in portfolio planning, sales or marketing 
  • Remarketing managers seeking to address the price-performance conundrum 
  • Companies that hold EV asset risks
  • Fleet managers who wish to understand the impact of larger batteries on their vehicles from a user-convenience perspective 
  • Individuals or companies providing professional services to the EV industry.

Three takeaways from the batteries webinar

Though the discussion will touch on several major talking points around BEV batteries, attendees can expect to gain greater insight on: 

  • What vehicle manufacturers need to bear in mind when thinking about the mass market and the importance of EV technology 
  • Whether bigger batteries really are justified 
  • How new and recently launched BEV and PHEV models differ from what is currently sold in the market, highlighting comparative advantages for future releases 

Unravel the price-performance conundrum of EV batteries by attending the free Autovista Group webinar: The economy behind large batteries in electric vehicles – is bigger better? It takes place on 26 September 2024 at 9.30am BST / 10.30am CET. Find out more and register for your place today.

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