BYD sees surging new-car sales in a declining German market

05 February 2026

The German new-car market declined for the first time in seven months in January, fuelled by internal-combustion engine (ICE) losses. However, new arrivals were still able to record surging volumes. Autovista24 journalist Tom Hooker unpacks the figures.

Germany’s new-car market struggled in January, with 193,981 registrations representing a 6.6% decline year on year. This was driven by a 14.4% slump in private deliveries, according to the KBA. Conversely, the commercial market grew by 2.1%.

In a familiar trend, electric vehicles (EVs), made up of battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs), provided a boost. However, ICE models placed downward pressure on volumes.

In this case, the force of petrol and diesel declines prevailed. A stagnating hybrid market, combining full and mild hybrids, was unable to provide any assistance. Moreover, while EV growth remained strong, it did slow significantly.

External factors may have also influenced Germany’s sluggish start to the year. The Federal Government adjusted its GDP growth forecast downwards at the end of January, from 1.3% to 1%.

Private consumption in Germany is projected to rise by just 0.8% in 2026 according to the Annual Economic Report. On top of this, unemployment figures reached a 12-year high in the country during January, Reuters highlighted.

So, as economic growth and labour market momentum slow, this could cause delays in new car purchases. It may also push more drivers towards financing agreements instead of buying a car outright.

Overall, January knocked the German new-car market off its footing. However, some brands performed better than others in a slowing market.

Which brands recorded growth?

Volkswagen (VW) recorded more deliveries than any other carmaker in the German new-car market during January. This was despite suffering a double-digit decline compared to the previous year. Fellow VW Group brand Skoda was the country’s second-best-selling marque in the month. However, unlike VW, it enjoyed a double-digit improvement.

Domestic marques Mercedes-Benz, BMW and Audi took third, fourth and fifth, respectively. SEAT secured sixth, despite suffering the biggest year-on-year decline out of the 10 best-selling brands, at 29.8%. Opel, another Stellantis brand, enjoyed a 27.4% sales increase in seventh.

Behind, Ford endured a 11.1% drop in eighth, as Hyundai took ninth. Fiat rounded out the top 10 with an 87.2% surge compared to January 2025. This improvement made it one of the fastest-growing carmakers in the month. The marque with one of the largest volume surges was BYD, with a 1,018.7% year-on-year uptick to 2,629 registrations.

Lynk & Co saw even greater growth of 1,175%, but only to 51 units. Leapmotor saw a triple-digit increase, alongside Xpeng and Polestar. But once again, these brands’ results were also based on lower volumes.

Slowing EV growth

While carmakers saw varied registration growth, the electric vehicle (EV) market continued its streak of double-digit improvements. Volumes increased by 23.5% in January compared to 12 months prior.

This growth seems impressive at first glance, yet it marked a significant slowdown. It was the slowest EV registrations performance since December 2024. With 64,482 units hitting the roads, it also marked the lowest monthly delivery total since August 2025.

Smaller volumes can be explained by January typically being a slower month for new-car registrations. However, with EVs playing an increasingly important role in the overall market performance, maintaining growth rates has become crucial.

The powertrain group made up 33.2% of overall deliveries in January, up 8.1 percentage points (pp) year on year.

‘The passenger car market has made an extremely cautious start to the new year. For sustainable overall market growth in 2026, we need a further increase in BEV order intake,’ commented VDIK president Imelda Labbé.

Are incentives holding back demand?

Germany’s new EV incentives are set to boost registrations of plug-in powertrains. Buyers can submit funding applications for the new scheme, applicable to both BEVs and PHEVs, retroactively from 1 January 2026. The subsidy is expected to scale with taxable household income and family size. It is also dependent on the vehicle’s powertrain.

However, applications must be submitted through an online portal, which is expected to open in May 2026. This could mean that some buyers are withholding purchases to ensure incentives are applied closer to the point of sale. But for now, the market will need to survive without the immediate aid of subsidies.

‘Customers now need clarity as quickly as possible about the modalities of the BEV subsidy that has been promised since January,’ Labbé confirmed.

Elsewhere, the ZDK urgently appealed that the government does not waste time in implementing the incentives.

‘Delays in the implementation process have been causing uncertainty among companies and customers since the announcement of the EV subsidy two months ago,’ highlighted ZDK president Thomas Peckruhn.

BEVs losing momentum?

Of the two EV technologies, BEVs saw marginally stronger growth. Registrations improved by 23.8% compared to 12 months prior, with 42,692 units leaving forecourts. This was the smallest all-electric increase in percentage terms since June 2025. Despite this, its share soared by 5.4pp to 22%.

PHEVs enjoyed a 23% uptick in volumes, with 21,790 units. Yet, this was its lowest improvement since December 2024. The powertrain captured 11.2% of total deliveries, up 2.7pp year on year.

ICE maintains declines

In line with other major European new-car markets, registrations of ICE-powered models declined again in Germany during January.

Volumes slumped by 25.5% in the month, with 71,004 units. This represented the powertrain group’s biggest year-on-year drop in percentage terms since June 2025. Its share fell by 9.3pp to 36.6%.

Petrol suffered the bigger drop of the two fuel types, with a 29.9% delivery downturn. This was its fourth consecutive double-digit decline, and its biggest monthly fall since June 2025. The powertrain recorded 43,695 registrations, nearly half of its total from January 2024.

Petrol’s share slipped to 22.5%, down by 7.5pp year on year. It also marked the closest that the fuel type has ever been to BEVs in terms of market share. Just 0.5pp separated the two powertrains in January, compared to a 13.4pp gap one year ago.

Diesel deliveries dropped by 17.1% to 27,309 units. Like petrol, this marked its fourth consecutive double-digit decline. Furthermore, it also represented the lowest diesel volume since August 2025. Yet, its 14.1% market share, although down by 1.8pp year on year, was the powertrain’s highest since July 2025.

Has hybrid growth already peaked?

The hybrid market endured a 1.8% dip in January, with 58,206 new models taking to the road. The result comes after marginal growth in December and an uncharacteristic decline in November. These results signal a shift in the technology’s consistent upward momentum. Before this, hybrids achieved 14 months of consecutive growth.

While it pushed past petrol to become Germany’s most popular powertrain in 2025, recent performances may suggest that hybrids have reached their natural peak. The technology accounted for 30% of overall registrations in January, up 1.5pp year on year, but well below the 8.1pp rise achieved by EVs.

So, as a transition technology from ICE models to EVs, the tide may have already shifted in the latter’s favour. Moreover, as EV charging infrastructure improves and technology becomes more advanced, buyers may be less compelled to choose a hybrid.

What is undeniable is that electrified models, comprised of EV and hybrid volumes, now dominate the German new-car market. The powertrain group made up 63.2% of overall volumes in January, up 9.5pp year on year. This was helped by a 10.1% growth in registrations to 122,688 units.