Launch Report: Volkswagen ID.3
16 October 2020
The Volkswagen (VW) ID.3 is the carmaker’s first dedicated battery-electric vehicle (BEV) and features a futuristic look to appeal to both a new and existing customer base.
The interior is ultramodern, and the powertrain is beaten only by the Nissan Leaf. The BEV market is expanding rapidly, thanks mostly to the emissions targets set by the European Union and a collapse in diesel sales.
As Europe’s market leader, and a company heavily reliant on internal combustion engine (ICE) sales, VW has to succeed with its BEV plans, and has therefore conceived a new sub-brand to carry the weight of this expectation. The ID.3 is the first offering, and the carmaker has promoted the vehicle extensively prior to it going on sale.
As an important car, it has received a lot of attention from VW, and this shows in its development with a competitive range and fast charging times. As a rapidly expanding market, the ID.3 needs to compete with established models such as the Nissan Leaf, as well as newer options from Asian carmakers, like the Kia e-Niro and Hyundai e-Ioniq.
Click here or on the image below to read Autovista Group’s benchmarking of the VW ID.3 in France, Germany, Spain and the UK. We present new prices, forecast residual values and SWOT (strengths, weaknesses, opportunities and threats) analysis.