Mini Electric – Premium and powerful

11 March 2020

11 March 2020 Mini has launched a fully-electric version of its popular B-segment hatchback. The Mini Electric features eye-catching yellow accentuations on the front grille and mirrors, as well as original badges, and unique alloy wheels are available. Performance and pricing are similar to the Cooper S, and it handles just like its petrol-powered sibling. The Mini Electric is the first premium battery-electric vehicle (BEV) in the B-segment and currently only competes against a few small BEVs, giving Mini the opportunity to gain some segment share without much sales pressure. How does the new model perform from a pricing perspective in relation to its main rivals? Click here or on the image below to read Autovista Group’s benchmarking of the new Mini Electric in France, Germany, Italy, Spain and the UK. We present new prices, forecast residual values and SWOT (strengths, weaknesses, opportunities and threats) analysis.