New car sales continued to struggle across Europe in March
17 April 2019
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17 April 2019
European new car registrations fell in March as all major markets struggled with sales.
Across the continent, the market contracted by 3.9%, falling from 1,792,880 units in the same month last year, to 1,722,442 last month, according to the latest figures from the European Automobile Manufacturers Association (ACEA).
Source: ACEA
All of the big five markets suffered, with the biggest drop in sales coming from Italy, which found its registration figures down by 9.6% year-on-year as a result of the introduction of a new car tax system. Spain’s market fell by 4.3% while the UK suffered a 3.4% loss. French sales dropped 2.3%, while Germany performed best, falling by just 0.5%.
In smaller markets, Denmark grew sales by a third (33.2%), while Romania (20.8%), Latvia (15.4%) and Romania (43.8%) saw the biggest rises, albeit on smaller sales numbers.
Year-to-date
Three months into 2019 and Europe’s new car market has contracted by 3.3%, continuing a struggle seen since the introduction of WLTP in September last year.
While February promised some hope of a slight recovery, with sales only 1% down across the entire continent following a 4.6% drop in January, the latest numbers have put more pressure on manufacturers in Europe.
So far, in the first quarter, only Germany has posted a sales increase, although the modest 0.2% rise represents stability rather than growth. Spain and Italy are the worst performers compared to the same period in 2018, down 6.9% and 6.5% respectively. The UK market has fallen by 2.6%, while France has remained stable with a small loss of 0.6%.
Manufacturer woes
Volkswagen (VW) Group saw a smaller decline than recent months in its March sales. The group dropped 1.1% across all its marques, with the core VW and Skoda brands down 3.3% and 1.2% respectively. In a sign that supplies are recovering following issues surrounding preparations for WLTP, Audi sales increased by 1.7%, a better performance than its 7.2% loss in February. So far this year, sales for the Group are down 2.2%, with Audi posting a 6.6% loss.
Citroen’s performance, with sales up in March by 7.4%, helped to limit the drop at PSA Group to just 1.4%, with other brands suffering. The group has suffered a 0.9% decline so far this year. French rival Renault Group saw its figures rise last month, a 2.3% increase coming thanks to a 22.2% rise in Dacia registrations. The company is up 0.8% year-on-year.
Ford continues to struggle in the European market, with March registrations falling 15.5%, leaving the brand 10.2% down so far this year. Nissan too continues its sales woe, with shipments dropping 28.4% last month. The carmaker is 26.9% down in the first quarter.
Of all other manufacturers, only Volvo (3.6%), Jaguar Land Rover (3.3%) and Mitsubishi (15.8%) posted gains.
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