New EV brand for Geely as Lotus teases electric ‘hypercar’

16 April 2019

Geely has launched its pure-electric brand, Geometry, as it looks to take on established European carmakers in the new technology market.

The Geometry brand is Geely’s vision of the future in which technology is used to create a sustainable environment and safe mobility, leading to a harmonious relationship between humanity and nature.

The marque derives its name from mathematical geometry which emerged thousands of years ago to describe the world as humans saw it.

′Geely is a strong force and active participant in the field of new energy. We are guided by technological innovation and are determined to become a global leader in new energy. Geometry is our answer to the future of the industry, a representation of our ideals, and a firm step into a beautiful new world,’ Geely Auto Group president and CEO An Conghui said.

By 2025, Geometry will launch ten pure electric models in multiple segments including sedans, SUVs, crossovers, and MPVs.

Alongside the announcement of the brand, the Chinese company unveiled details of its first model, the Geometry A. The high-end model comes in two versions, standard range and long range, in a total of six different configurations.

Brand reborn

Geely is currently enjoying its domestic international motor show in Shanghai and teased pictures of the new Lotus Type 130 hypercar, which is part of a revival at the UK carmaker, funded by its new parent company.

As part of this turnaround plan, production of the iconic brand will move to a new facility in China although the Type 130 will be manufactured in the UK before the new plant opening, Lotus said.

Geely bought Lotus in 2017 and the Chinese carmaker has highlighted that the new model will be a fully electric vehicle, the UK brand’s first. The model will also be Lotus’ first new car in 11 years and Geely plans for it to serve as the new halo car for the next generation.

′It’s a statement of intent: Electric is part of the strategy going forward,’ said Lotus CEO Phil Popham. ′For Lotus, it has to be all about the driving experience and electric will drive the value of every car we make.’

Despite releasing scant details of the new car and only a vague rendering, Lotus said the Type 130 is in ′advanced stages of development.’

The physical vehicle will be unveiled in London later this year, Lotus added.