Tesla and Togg battle it out in Turkey’s booming BEV market
16 December 2025
As Turkey’s electric vehicle (EV) market grows, a domestic carmaker is taking the battery-electric vehicle (BEV) fight to Tesla. But which BEV and plug-in hybrid (PHEV) models have been driving the country’s electrification in 2025? James Roberts, Autovista24 web editor, assesses the latest data from EV Volumes.
Between January and October, 183,748 new BEVs and PHEVs took to Turkey’s roads, according to EV Volumes data. This is compared with 68,309 units in the first 10 months of 2024, ensuring a year-on-year increase of 154%.
Of the two powertrains, all-electric cars made up 79.7% of all EV deliveries in the country. In total, 146,511 new BEVs entered the Turkish market, up from 68,309 between January and October 2024. This equated to a 114.5% volume increase.
Despite holding a smaller share of Turkey’s EV market, PHEV popularity significantly increased in 2025. This trend has gathered momentum since January 2024, and deliveries of the powertrain have hit monthly triple-digit figures ever since.
Between January and October, 37,237 PHEVs entered Turkey. This was up by a huge 820.3% from just 4,046 units across the same period in 2024.
Beguiling BEV market battle
After the first 10 months of 2025, the fight for top spot in Turkey’s BEV market proved a close one. In 2023 and 2024, domestic manufacturer Togg ended the year with the best-selling BEV in the country: the Togg T10X. In 2023, 2024, and so far this year, its closest rival has been the Tesla Model Y.
In the cumulative standings, the Model Y pulled ahead with 27,420 deliveries, compared with the Togg T10X’s 23,754 sales. The two models made up 18.7% and 16.2% of the overall Turkish BEV market, respectively.
Assessing October in isolation, Togg headed the BEV market with not one, but two models. The month saw the meteoric rise of the T10F. In just its second month on the market, it reached the BEV summit with 2,532 deliveries.
The T10F was followed by stablemate, the T10X, with 1,623 units, down a significant 47.5% year on year. With 871 deliveries and a 6% market share, the Volvo EX30 rounded out the top three.
Between January and October, Togg sold the most BEVs in Turkey. The homegrown manufacturer accumulated 27,480 sales, according to EV Volumes. Tesla emerged just 60 units behind with 27,420 all-electric cars sold.
Kia best of the rest
Behind the Tesla and Togg duel, Kia followed with its EV3. The Korean SUV has performed well since its Turkish debut in November 2024. In the opening 10 months of 2025, the BEV has recorded 6,786-unit sales and taken a 4.6% market share.
Following the EV3 was the first of three BYD models, namely the Yuan Plus. The Chinese BEV held 3.7% of the market with 5,467 units. Meanwhile, BYD took eighth and 10th place with the Seal U and Dolphin, respectively.
The KG Torres held fifth place in Turkey’s BEV rankings. The SUV has performed well since first recording sales in the market in April 2024. In the first 10 months of this year, it posted 4,888 deliveries, according to EV Volumes data. Just 752 units behind came the Mini Countryman, with 4,163 sales and a 2.8% market share.
BYD dominate Turkey’s PHEV market
In Turkey, BYD has also enjoyed irresistible PHEV dominance in the first 10 months of 2025. While the company sells a range of BEVs in the country, it currently only offers one PHEV: the Seal U. It first saw sales in April 2024 and has gone on to command Turkey’s new PHEV market. EV Volumes does include extended-range electric vehicles in its PHEV figures.
The Seal U accounted for 53.5% of all PHEV sales in the country, with 19,920 sales between January and October. This eclipsed the nearest challenger, the Volvo XC90. It posted with 2,751 units and accounted for 7.4% of the market, according to EV Volumes data.
Last year, BYD announced plans to invest the equivalent of $1 billion in a factory in Turkey. It would have the capacity to produce 150,000 vehicles a year, according to electrive. Turkey’s relatively low labour costs and favourable customs-union agreement with the EU could be a major draw for Chinese OEMs like BYD.
However, earlier this year, BYD’s Turkish aspirations seemed to be in limbo. In August, The Economist reported that little progress was being made in constructing the factory. If the carmaker does go ahead with these efforts, this would signal greater competition for domestic brands like Togg.
Peugeot’s PHEV podium
In the first 10 months of 2025, Peugeot took a spot in Turkey’s top three PHEV standings. It saw 2,094 sales of the 3008 locally, ensuring a 5.6% market share. The model was first sold in Turkey in January this year and has seen consistent triple-digit sales each month. The French car could be a strong Turkish PHEV market presence in 2026.
The Jaecoo J7 has also impressed this year after its deliveries began in August 2024. Between January and October this year, it moved 1,953 units to take fourth with a 5.2% share. This position could be under threat with increased competition from the likes of Skoda and Mercedes-Benz.
Another Chinese offering followed in the shape of the Qiyuan A07. It rounds out the top five with 1,686 units sold between January and October, and with it, a 4.5% market share.
