What is an Autovista24 Launch Report?
18 December 2025
Every year, dozens of new cars are launched across Europe. Each bring their own benefits to buyers and the wider automotive market. Autovista24 analyses many of these vehicles in the monthly Launch Report series. Special content editor Phil Curry explains the valuable insights on offer.
Carmakers are constantly developing vehicles for the automotive market. This results in either brand-new nameplates or next-generation versions of existing models.
These new cars each aim to offer drivers something different in an increasingly crowded market. This could be through their design, interior options, technological advances or driving characteristics.
While many vehicle reviews will focus on these traits, the Autovista24 Launch Report offers something unique. These monthly vehicle overviews combine a standard review of the car alongside detailed expert analysis and residual value (RV) forecasts.
These combined insights elevate the Launch Report to a key piece of information for automotive industry decision makers.
Launch Report breakdown
Each Launch Report features an interactive dashboard that provides analysis and RV comparisons against three competitors. This information is compiled by experts from key European markets, including Austria, France, Germany, Italy, Spain and the UK.
The Dashboard features an overview of a vehicle’s strengths, weaknesses, opportunities and threats. These areas of examination provide a balanced analysis.
The strengths segment will look at the best elements of a car, while the weaknesses will point out areas that could be improved. The opportunities section looks at the potential of the model in the automotive market. For threats, the experts look at possible competition, and market conditions that could impede success.
Examining residual values
Autovista Group experts will also benchmark RV performance against three direct market competitors. These forecast values are determined after 36 months, and market-specific mileages.
The study shows the recommended retail price for the model and trim level in question. It also provides the expected value after the time and mileage conditions. This is presented together with the RV, expressed as a percentage of the retained original price.
This allows buyers to understand the vehicle’s potential future value. They can then factor this into their purchase decision. This is especially important for fleet buyers, who can understand the financial potential of new models, especially around the average de-fleeting period.
This RV information is provided by each market participating in the Launch Report feature. The data is specific to that country, allowing for a more precise and region-specific understanding of vehicle performance.
Providing the review
Alongside the interactive dashboard, each Launch Report also includes a detailed review of the model itself. This summarises the comments and thoughts of Autovista Group editors, along with Autovista24’s research and experience.
The review provides an analysis of the vehicle and adds more context for the dashboard analysis. They are written by experienced motoring journalists and provide a balanced view of each model.
This includes more information on design, practicality and driving characteristics. Overall, the Launch Report provides buyers with the complete picture of a vehicle.
Alongside the written article, Autovista24 also produces a number of Launch Report videos. These give a visual overview and a detailed look at new models. Alongside this, there is also a breakdown of forecast residual values in select European markets.
