Tesla takes top two spots in the Netherlands in November

03 January 2024


Tesla’s Model Y and Model 3 claimed the leading positions in the Netherlands’ growing electric vehicle (EV) market during November 2023. José Pontes, data director at EV-volumes.com, considers the brand’s success and its competition.

A total of 12,902 EVs, consisting of battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs) took to the Netherlands’ roads in November, up 34% year on year. This was largely thanks to a 41% boom in BEV registrations, hitting nearly 10,000 units.

This increase meant BEVs made up 34% of the Netherlands’ new-car market in the month. When combined with PHEVs, EVs accounted for 46% of Dutch registrations in the month. This kept the plug-in market share in the first 11 months of 2023 at 43%, with BEVs alone accounting for 30%.

Considering all powertrain types, there were 28,256 registrations in the country in November. Of the top six most popular models, only two did not offer a plug-in version. This included two smaller models, the Kia Picanto in second and the Volkswagen (VW) Polo in fifth.

The remaining models were either all-electric or heavily electrified. The Telsa Model Y came first, then the Model 3 in third, the Volvo XC40 in fourth and the Kia Niro in sixth. This once again confirms the advanced electrification of the upper half of the market and the lacklustre situation at the more affordable end.

Tesla takes top two

In November, Tesla took the top two spots in the Netherland’s EV market. The Model Y recaptured the lead from the Volvo XC40, which claimed the number one position in October, as the Model 3 benefitted from its refresh, claiming second. The XC40 dropped to third, while the Kia Niro ended the month in fourth.

The MG4 ended the month in fifth, as the MG ZS EV made it to 20th and the MG5 sat just outside the table with 116 registrations. This reflected another positive month for the brand and illustrated that it has more to offer than just the popular hatchback.

The sixth-place Skoda Enyaq confirmed its popularity and its best-seller status within VW Group. BMW also had a positive month, as the i4 fastback and the iX1 crossover ended in seventh and eighth respectively.

Volvo’s S/V60 PHEVs recorded 253 registrations, a new best in over three years. The carmaker also placed the XC60 PHEV in 18th and the C40 in 16th, thanks to its refreshed specs. Also benefitting from a refresh, the Polestar 2 hit 14th.

Outside the top 20, the revised Hyundai Kona EV reached 145 registrations. Meanwhile, Mercedes-Benz saw its two compact EVs reach three-digit scores. The EQA registered 140 units, its best result in 23 months, and the EQB reached 102 units.

There was plenty of activity in the full-size segment. While Audi once dominated this portion of the Dutch market with its e-Tron and Q8 e-Tron, things could be about to change. November saw XPeng’s G9 post 72 registrations.

The Chinese SUV is competitively priced, starting at €58,000, just €13,000 more than the smaller Tesla Model Y Standard Range and €44,000 less than the similarly-sized Tesla Model X. A fully-loaded G9 AWD Performance version is sold at €72,000, €30,000 less than the Model X.

Maybe more concerning for the Audi Q8 e-Tron was the Kia EV9’s 116 registrations in only its second month on the market. Starting at €68,000, this vehicle is good value for money.

Tesla maintains lead

Looking at the rankings in the first 11 months of the year, the Tesla Model Y maintained its lead with almost double the registrations of the runner-up. The Volvo XC40 remained in second place across the first 11 months of 2023.

The recently refreshed Peugeot e-208 in fourth and the Tesla Model 3 in seventh could benefit from the runout of the third-place Lynk & Co 01 PHEV. Meanwhile, the Kia Niro climbed to fifth, surpassing the Skoda Enyaq.

In the second half of the table, four models made progress. Following a bad month for the Peugeot e-2008, BMW’s i4 and iX1 rose one position each, to 12th and 13th. The Opel Corsa EV followed closely, ending November in 14th.

Stellantis slowly sliding

In the brand ranking, Tesla (11.5% market share, up from 11.1%) continued to lead the way in November, sealing its title with a month of the year remaining.

The race for second saw BMW (8.5%, up from 8.4%) and third-place Volvo (8.5%, also up from 8.4%) neck and neck. Meanwhile, in fourth, Peugeot (6.6%, down from 6.9%) is continuing to suffer from delays in the launch of its refreshed EVs, with fifth-place VW (6.6%) closing in.

As for OEMs with brands grouped under manufacturers, leader Stellantis (15.8%, down from 16.1%) is slowly sliding. However, so is second-place VW Group (15.5%).

Geely–Volvo has continued its steep descent this year, having dropped from 14.1% in October to 13.9% in November. This looks to be down to Lynk &Co, not Volvo or Polestar.

Finally, fourth-place Tesla (11.5%, up from 11.1%) gained ground on Hyundai Motor Company (11%), while sixth-place BMW Group remained stable with 9.6%.

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