What new electric vehicle technology can Europe expect?
05 April 2024
Motor shows can provide useful insights into upcoming brands, models and technology. In this Autovista24 podcast, editor Tom Geggus and journalist Tom Hooker, consider what Europe can expect next.
Taking place at the end of March, Everything Electric London showcased the latest in electric vehicle (EV) technology. Alongside incumbent brands, Chinese carmakers made a splash at the event as they mapped out their model launches for the European market.
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Show notes
Has the public perception of electric vehicles changed?
Which Chinese automotive brands will succeed in Europe?
Exciting approach
The ExCel Arena in London hosted the first iteration of the newly-branded Everything Electric event, formerly known as Fully Charged Live. The event featured new and existing models, mobility offerings, and charging infrastructure.
For those wanting to experience an EV first-hand, test drives were also on offer. An energy advice zone was also open for those curious about making the switch to the technology.
A wide range of exhibitors filled the space. This included Spanish brand Silence, with its S04 nano car, featuring battery-swapping capabilities. Meanwhile, 3ti showcased a full-scale solar power charging pavilion.
Ford was present with its new all-electric Explorer model, which became available to order in the UK in late March. A more affordable version of the SUV is set to arrive at a later date with less range.
Meanwhile, Hyundai showcased its new Ioniq 5N and Kia had its EV9 on display. Volvo, Mercedes-Benz and Tesla also made an appearance at the event, with the latter now appearing more regularly at shows.
Chinese brand attendance
BYD underlined its presence with a large stand at the show. The brand sought to attract as much attention as possible with a live DJ and mini football cage as part of the carmaker’s Euro 2024 partnership.
Representatives from the company highlighted the importance of attending in-person events to build brand awareness. The Chinese carmaker is releasing the new Seal U model, a plug-in hybrid (PHEV) SUV, in the UK later this year.
With big plans to expand registrations overseas, the brand is ramping up its retail network in the UK. It aims to have 60 retailers by the summer, accompanied by a new headquarters, from 21 retailers at present.
Technology in the pipeline
Great Wall Motor (GWM) brought its sub-brand ORA to the show. The carmaker currently only offers one model in the UK, the GWM ORA 03 hatchback. However, the ORA 07 is expected later this year.
SAIC-owned MG displayed its new Cyberster, which will shortly be available to order. The brand unveiled its new MG3 two months ago in Geneva. Furthermore, a brand representative did not rule out a fully-electric version of the hatchback in the future.
MG5 and ZS EV replacements are also expected for the UK market within the next 12 months, alongside another electric vehicle coming to the region next year.
