Can Chinese EV brands flourish in Europe?
10 September 2025
Chinese brands are making their way into Europe with advanced electric vehicles (EVs). Will these models find success, and what will be the impact on Europe’s used-car market? Autovista Group’s latest webinar will explore these trends.
Chinese brands are charging into the European automotive market at full speed. These companies are offering up technologically advanced EVs at comparatively affordable prices.
How have these carmakers planned their approach to entering the region? What headwinds must they endure on the road to success? How will residual values (RVs) be affected by the entrance of these brands and their EVs?
To find out, sign up for Autovista Group’s latest webinar on 16 September 2025, at 9:30 BST / 10:30 CEST. The free online event will provide an in-depth, data-driven analysis of the latest automotive developments across Europe. Register for Cracking the code: Chinese EV brands entering Europe.
Chinese carmaker conditions
A panel of Autovista Group experts will set out to answer the big questions around Chinese brands entering Europe. This will include:
- Dr Christof Engelskirchen, chief economist at Autovista Group
- Christoph Ruhland, director of business development at Autovista Group
- Christian Schneider, director of valuations at Autovista Group
- Tom Geggus, editor at Autovista24
The expert panel will cover three major topics surrounding the European arrival of Chinese brands and their EVs.
First, the strategic and economic backdrop currently facing new market entrants. This means taking a look at the landscape Chinese carmakers need to traverse. For example, how is electrification developing in such a diverse region?
Second, exploring the brands which have already launched in the region, and reviewing those that are yet to come. This includes an analysis of the performance of these carmakers and their models on the new and used-car markets. Which brands will be able to advance their value retention potential?
Third, how are these carmakers strategising, and what will this mean further down the road? Here, the panel will outline the risks currently faced by Chinese brands and how they can plan around them. How can these carmakers plot out a path to success in Europe?
Chinese carmaker considerations
With all of these valuable points of interest, Autovista Group’s upcoming webinar will have broad appeal across the automotive industry. The following shareholders will find the data-driven event informative and insightful.
- OEMs
- Leasing and fleet managers
- Finance, insurance, and risk analysts
- Remarketing specialists
- Industry executives
All of these attendees will also be able to ask the Autovista Group panel questions through the webinar. The question-and-answer session will be an open opportunity for further exploration of the European market and its latest Chinese arrivals.
Register now for: Cracking the code: Chinese EV brands entering Europe, Autovista Group’s latest webinar. The online event will take place on 16 September 2025 at 09:30 BST / 10:30 CET, so sign up now.
